Red Dead Redemption 2 fans have gotten used to being starved for information. But after two delays, everyone is getting anxious as the current projected release date inches closer and Rockstar Games continues its radio silence.
Even though initially we knew a delay was definitely a possibility, it’s reasonable to hope that there won’t be a third.
Now, Rockstar has a unique way of doing things, an approach to pre-release marketing that really isn’t mirrored by any other company in the business, and thus they can’t be compared to how others market their games.
That said, Rockstar has plenty of titles under their belt for us to compare the Red Dead Redemption 2 situation to, plus even a company with as much goodwill as Rockstar has to adhere to how markets work.
October is fast approaching, however the past months since the latest delay – which was announced alongside a promise of new info coming soon after – went by much the same way as all the others.
Not a peep has been heard from Rockstar, barely anything is known about the game, and to say that the game is under-marketed is an understatement.
Red Dead Redemption 2 has a whole lot of traction among fans and made a huge splash online, but that sort of hype isn’t enough to sell a game to a wide crowd.
GTA Online was used as a venue for promotion once before, and while using a game which is played by millions isn’t the worst strategy out there, it was only used a single time.
Grand Theft Auto V, a game from a franchise with infinitely more brand recognition and mainstream appeal than Red Dead, was marketed extensively prior to release. At a minimum Red Dead Redemption 2 needs a similar marketing plan.
Take-Two will play things much more conservatively than simply banking on Red Dead Redemption 2 selling on nothing but its name alone.
Rockstar is a huge name, but even they cannot make back the huge budgets of their titles without marketing – not to mention a return on investment.
Many fans have come to the conclusion that unless things heat up before the Take-Two conference call in May, the future of Red Dead Redemption 2 will be uncertain.